I am a data-driven multidisciplinary designer based in Wellington, New Zealand. Currently leading the design effort to build the world's best channel-agnostic bulk messaging platform @
Modica Group.
I've garnered experience across a spectrum of sectors, including Government, Telco, Design Agency, Ad Tech, eLearning, and Advertising. My expertise revolves around crafting scalable solutions and instituting pivotal practices that bolster business objectives.
During my tenure as a Senior UX/UI Designer at Somar, Art Director at Kineo, and Design Lead at Postr, I adopted a comprehensive approach, guiding projects from inception to fruition. My focus was on delivering scalable design solutions that seamlessly aligned with strategic goals, all through a holistic, product-driven design methodology. This approach was complemented by my engagement in both internal and external advocacy efforts.
As an independent contributor, I place paramount importance on the quality of research and the precision of execution in my work. Whether it's crafting compelling sales presentations, delving into both qualitative and quantitative research, creating user-friendly interfaces, or adding captivating animations, I thrive on fully immersing myself and collaborating with users to make a meaningful impact.
Originally trained as a classical painter, I've created award-wining illustrations for Victorinox, Vodafone and Nestle. I am also one of the volunteering organisers along with the amazing team at the UX Wellington Meetup.
Outside of design, you'll find me bikepacking, inventing games for my toddler, and as a DIY enthusiast I can hold a conversation about the NZS 3604 timber-framed building code 😀
